The history of Nike is fascinating for many reasons. We invite you to read it or re-read it on New Jordan 2020. This may be your chance to learn more about the origins of the Swoosh, the iconic inverted comma logo that Carolyn Davidson, a former graphic design student at Portland State University, brought to life. created for the equipment manufacturer in 1971 for the modest sum of 35 dollars. Unmissable ever since, this famous logo continues to embody the excellence cultivated by the American firm through each of its products, starting of course with its sneakers. The latter thus ensures to pay homage to him as often as possible, as on this new version of the Air Max 90 of Tinker Hatfield. Called ” First Use ”, the pair reminds us that the Swoosh was used for the first time on June 18, 1971. But that’s not all, it is also provided with a colorway “Signal Blue” simply sublime. Without further ado, we invite you to explore it, while waiting for its imminent release.
An Air Max 90 to commemorate the history of the Swoosh, Nike’s famous logo
It’s almost impossible to talk about Nike today without thinking at one point or another of the Swoosh. This is a reminder of its famous logo that we agree to assimilate to an inverted comma whose shape has changed very little in the space of 40 years.
It has been four decades since the American sportswear giant commercially exploited the emblem fashioned by Carolyn Davidson in 1971. As we mentioned in the introduction, the Swoosh made its first official appearance on June 18, 1971, a date that the successors by Tinker Hatfield were keen to emphasize by highlighting it on each interior panel of this Air Max 90 First Use . Just below, you can see the original version of the Nike logo. You will realize that it was already very minimalist at the time, and therefore little different from the current one which sits in due form on the exterior panels of the pair. Its mesh, leather, suede and blue TPU finish complimented by touches of white probably won’t have escaped your notice either. As is its vintage branding on the heel and especially its golden lace jewel which is inspired by the ring that Nike offered in 1983 to Carolyn Davidson to thank her more equitably for her work.